Meet the AIR MILES Leadership Team
The senior leadership team guiding the AIR MILES® Reward Program is comprised of industry veterans with wide-ranging expertise in all areas of loyalty, from strategy and program development, to consumer marketing and customer analytics, to information technology and day-to-day operations.
Andy Wright
President, AIR MILES Reward Program
Andy Wright has assumed the role of President, AIR MILES Reward Program. Andy will be responsible for managing Client Services Account Management & Analytic Solutions, Marketing & Rewards, Business Development and AIR MILES for Social Change.
Originally from the UK, Andy is a marketing services veteran with over 30 years of experience. He has a passion for data and a strong belief that loyalty programs are one of the most powerful ways to capture data that can then be used across the enterprise to improve the customer experience and drive customer intimacy.
Andy has a demonstrated track record of developing collaborative relationships with clients, leading capability innovations, building an energetic culture and driving growth. He has a proven ability to manage multifaceted businesses across the entire value chain, including strategy and consulting, analytics, creative, communications and fulfillment.
Andy has spent the last 12 years in the United States and most recently held the position of CEO of Hawkeye Channel Practice, an agency specializing in channel marketing programs for major technology firms. Previously, he was the president of Carlson Marketing's U.S. loyalty business and has also held several senior management positions with various marketing agencies and marketing analytics specialist organizations, such as Euro RSCG, Brann Worldwide and CACI respectively.
Neil Everett
Senior Vice-President and Chief Marketing Officer, LoyaltyOne
As Senior Vice-President and Chief Marketing Officer, Neil is responsible for all aspects of marketing the AIR MILES Reward Program, including branding, e-business, promotions, direct mail and consumer products. His focus as CMO is on growing and evolving consumer engagement to ensure the continued leadership of North America’s premier coalition loyalty program. Neil also leads Direct Antidote, a full-service direct marketing agency under the LoyaltyOne umbrella.
While CMO of Shoppers Drug Mart, Neil oversaw the launch of major new sales channels and vendor strategies, including a customer education initiative and the Optimum loyalty program. Prior to joining the AIR MILES organization, he was president of Ammirati Puris Advertising and CMO of McDonald’s Canada.
Blair Cameron
Vice President, AIR MILES Reward Program
Based in Calgary, Blair oversees day-to-day operations and management strategy for the AIR MILES Reward Program in Western Canada. As Vice President, Client Services, he works with loyalty coalition partners such as Safeway, Shell and the Forzani Group, helping turn customer insights into pragmatic initiatives for profitable business growth.
Blair brings a strong retail background to his executive role. Before joining the AIR MILES organization, he was responsible for marketing, advertising and merchandising at Mark’s Work Wearhouse, Canada’s largest specialty apparel retailer. He previously held a range of positions in marketing, research and store development with leading grocery chains Sobeys and Safeway.
Trish Fonberg
Vice President of Business Development, AIR MILES Reward Program
With 25 years of experience in marketing and strategic business development, Trish and her team draw from a rich skill set to generate compelling new business opportunities for the AIR MILES Reward Program. Trish is inspired by challenge and relishes the opportunity to engage her team in tackling difficult tasks. This includes establishing new strategic partnerships, which are intended to foster long-term value for all stakeholders – particularly for its members, or Collectors.
Trish joined LoyaltyOne in 1998 as Director and General Manager of the AIR MILES Reward Program, leading the teams that managed several of the program’s major sponsor partners. A talented relationship builder, she assumed several challenging roles over the years, from Vice President of Strategic Ventures, where she led the team that investigated and subsequently built new opportunities in the online space, to Vice President of Business Development for sister company Alliance Data Retail Services, in the U.S. In 2009, Trish took on the role of Vice President of Business Development (U.S.) at LoyaltyOne, Toronto, and in 2010 accepted her current position.
Before joining LoyaltyOne, Trish served as Vice President of Marketing for Black’s Photography. She earned an Honours degree in Political Science from York University, and resides in Toronto.
Todd March
Senior Vice-President and Chief Client Officer, LoyaltyOne
Todd is responsible for managing vital corporate relationships with more than 120 Sponsors of the AIR MILES Reward Program in his role as Senior Vice-President and Chief Client Officer. He oversees all client services and business development groups, spearheading the pursuit of innovative partnership marketing strategies. He also plays a key business development role with LoyaltyOne’s parent company, Alliance Data.
Todd began his career in consumer packaged goods, progressing through a series of planning and finance roles with Unilever, Pepsico and Kraft. Joining the AIR MILES Reward Program in 1999 as Vice President, Finance, he soon added strategic planning and rewards management to his scope of responsibilities. His role ultimately expanded to include strategy, product development and acquisitions.
Jill Morison
Vice President Marketing, Consumer Products, AIR MILES Reward Program
As Vice President Marketing, Consumer Products, Jill is responsible for delivering the relevant and valued selection of rewards that AIR MILES Collectors have come to expect from North America’s premier coalition loyalty program. Her team oversees relationships with more than 350 rewards suppliers, from major airlines, hotel chains and other travel partners, to entertainment attractions, merchandise manufacturers and brand-name retailers.
Prior to joining the AIR MILES team, Jill spent many years in the airline industry – initially with Wardair, then with Canadian Airlines International – where her evolving roles spanned customer service, marketing, frequent flyer programs, international planning and brand development. She holds BSc and MBA degrees from the University of Alberta.
Andreas Souvaliotis
President, AIR MILES for Social Change
Andreas leads AIR MILES for Social Change, a national social venture that offers government incentives to all Canadians for making healthier or more environmentally responsible lifestyle choices - powered by the unparalleled reach and popularity of the AIR MILES loyalty currency. He was the original founder of Green Rewards, the world’s first environmental consumer loyalty program which was ultimately acquired by LoyaltyOne in 2008 and fully integrated into the AIR MILES reward program. Prior to Green Rewards he was the President & CEO of one of the oldest retail marketing agencies in Canada.
As a leading cause marketer, Andreas writes and speaks frequently across Canada and internationally about social change, environmental responsibility and the new green economy. He was trained by former US Vice President and Nobel laureate Al Gore and his innovative work has been recognized by prominent social responsibility leaders including The Prince of Wales. He currently chairs advisory boards for the Centre for Responsible Leadership at Queen's University and for WWF Canada on climate change, energy and transportation. He was the most recent national membership chair of the Young Presidents' Organization and also serves on a number of academic and non-profit boards.
Ben Chin
Vice President, Energy Conservation Incentives, AIR MILES for Social Change
As a senior member of the AIR MILES for Social Change team, Ben leads the national energy conservation incentives practice. AIR MILES for Social Change is a social venture by LoyaltyOne that harnesses the reach and power of the AIR MILES loyalty currency to inspire and reward greener, healthier and more socially responsible lifestyle choices among all Canadians.
Ben is one of the leading advocates for energy conservation in Canada. Prior to joining AMSC, Ben was Vice President, Communications at the Ontario Power Authority, where his chief responsibilities included leading a successful Ontario-wide conservation awareness program, as well as managing corporate relations with governments, industry and communities.
Over the last twenty years, Ben has held high-profile roles in both the public and private sectors, as a broadcast journalist at Canada’s major television networks and as a senior communications advisor in the Office of the Premier of Ontario.